Pac-12 Networks has announced the launch of a new initiative that will pave the way for current Pac-12 student-athletes and their name, image and likeness (NIL) partners to license Pac-12 Networks footage and highlights.
The Pac-12 Networks NIL Licensing Program, launched in partnership with Veritone, provides a pathway for student-athletes and their brand partners to access Pac-12 Networks footage and highlights as they navigate the new NIL opportunities available to them and ensures adherence to all relevant state and institutional NIL policies.
The Pac-12 Networks NIL Licensing Program is one of the first of its kind and is reflective of the Pac-12’s commitment to supporting student-athletes as they explore the evolution of the NIL landscape.
Through Pac-12 Networks’ exclusive licensing partner, Veritone, current student-athletes and their brand partners are able to license Pac-12 Networks footage and highlights for use in conjunction with their NIL opportunities.
“As part of a network built to showcase the Pac-12 Conference, its student-athletes and programs, the Pac-12 Networks NIL Licensing Program is an important step in recognizing and celebrating the new opportunities available to student-athletes,” said Pac-12 Networks President Mark Shuken. “We are proud to provide this new, streamlined process for student-athletes and their NIL partners to easily access and make the most of Pac-12 Networks footage in this new landscape.”
“At the forefront of advancing technology and as subject matter experts, Veritone strives to make content more accessible to licensees and create a smooth process for our library partners,” said Mike Arthur, Senior Vice President and General Manager, Veritone Licensing. “Through the Pac-12 Networks NIL Licensing Program, we are excited to make this content available for the first time to current Pac-12 student-athletes and the brands with which they will work.”