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Michael Jordan Invests in Golf & Baseball Coaching App V1

V1 Sports (V1), the leader in video analysis software and mobile apps, revolutionizing the way coaches and athletes improve, secured funding from Black Cat Ventures, the golf technology fund founded by Michael Jordan and managed by his partners Ken Weyand and Darren May.

V1 Sports will be pursuing projects that further cement the brand as the number-one solutions provider for those instructors, coaches and improvement-driven athletes.

Under the direction of CEO Bryan Finnerty, V1 has developed into a vital game-improvement ecosystem for coaches and athletes across multiple sports. By running the 26-year-old company with the energy and direction of a groundbreaking start-up, Finnerty has added an expert executive team, expanded the product line and positioned V1 as a leading developer of sports improvement software applications. As a longtime leader in the golf industry, V1 offers best-in-class professional and consumer video analysis apps to Improve Your Swing, and the most innovative GPS and stats app with auto shot tracking intelligence to Improve Your Score.

“Our team has been working to make V1 Sports mean ‘more things to more athletes’ and to be attractive to potential investors,” Finnerty says. “We’re pleased that our investors’ enthusiasm for the process of sports instruction, development and training truly aligns and now sets the framework for an ecosystem athletes and coaches can trust for a lifetime.”

“As an all-inclusive ecosystem for learning, practicing, improving, coaching and commerce, we see that the amount of data available to athletes today is vast, but we want to help athletes, from professionals to enthusiasts, interpret that data in a way that actually helps them perform better. Our investors’ belief in our trajectory, and how it fits their overall vision for providing elite coaching and training methodologies to more athletes, is a huge inspiration to our growth process,” Finnerty says. “The best coach for you might be 2,000 miles away, but that shouldn’t restrict your access to learn the way elite athletes learn in a way that fits your goals and lifestyle.”

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