The WNBA Players Association has partnered with Gaming Society, a platform co-founded by Kevin Garnett that aims to make sports betting more inclusive, in order to boost engagement with the WNBA through sports betting.
The partnership also includes WNBA licensing partner OneTeam Partners and KB2 Sports.
The goal of the campaign is to “propel women’s sports forward, maximize fan engagement, develop new audiences and increase visibility for women athletes through betting and gamification,” the organizations said in a joint press release.
“There is a massive opportunity to leverage the betting space to advance women’s sports,” said Nneka Ogwumike, current WNBPA president and a Gaming Society advisor.
“Bet On Women and Gaming Society will celebrate the athletes, by advancing our visibility into new territories because, after all, to bet on women, you need to know who we are. We encourage partners across the industry to join the movement.”
Through the campaign, Gaming Society will be exploring partnerships that will encourage active bettors to engage with women’s sports. The platform will look to educate fans and emphasize inclusivity while integrating fans’ favorite teams and players, bringing on new fans and energizing existing fans of women’s sports.
“‘Bet On Women’ will tap into the fastest growing category in sports to create a more diverse, multi-faceted and inclusive landscape for sports betting,” said Jaymee Messler, co-founder of Gaming Society.