DraftKings plans to open its own sports bars in partnership with Sports & Social, a chain of sports bar and dining venues owned by The Cordish Companies.
The bars will be designed by the Icrave firm, with DraftKings and Sports & Social looking to ‘fill a niche’ by providing an upscale, premier sports and entertainment experience.
“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” Ezra Kucharz, chief business officer at DraftKings, said in a statement.
“By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”
Several Sports & Social’s dining clubs are located in the nearby entertainment complexes of sports stadiums, including Globe Life Field in Texas, Truist Park in Atlanta, and Busch Stadium in St. Louis. Many of the venues serve in conjunction with Live!, a casino and entertainment brand also owned by Cordish Companies.
DraftKings’ first locations will open in Nashville and Detroit.
Specifics on what to expect in the venues remain sparse at this stage. The Nashville location will not have any betting kiosks or windows due to the state of Tennessee only permitting sports betting on mobile devices. The Detroit venue also will not allow punters to place wagers while inside, although a DraftKings spokesperson told Michigan news outlet MLive what to expect from the bar.
Specific locations and opening dates will be announced in the coming months.