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Russell Wilson Agrees to Contract for Fanatics to Be Exclusive Memorabilia Partner

Super Bowl champion quarterback Russell Wilson signed a multiyear partnership with Fanatics Inc. The company will sell signed footballs, helmets, jerseys and other products like authentic game-used equipment from the quarterback.

Fanatics, founded by Michael Rubin, will create new Wilson memorabilia and collectibles ahead of Wilson’s 10th season with the NFL’s Seattle Seahawks. The quarterback already had a connection to Rubin, including a partnership that raised $60 million to combat food insecurity during the coronavirus pandemic.

“Fanatics is at the top of the game for memorabilia and collectibles, and I can’t think of a better partner in this area,” Wilson said in a statement. “I know Fanatics will provide my fans with the best assortment of autographed collectibles, merchandise and game-used equipment.”

Wilson, an eight-time Pro Bowler, joins a Fanatics roster that includes Tom Brady, Zion Williamson and Los Angeles Angels pitcher-slugger Shohei Ohtani as of last week. The company will sell signed footballs, helmets, jerseys and other products like authentic game-used equipment from the quarterback. Sales for Fanatics Authentic, the memorabilia and collectibles division, are expected to top $200.

“Russell Wilson is one of the NFL’s most exciting players but, more importantly, is one of the great ambassadors for the game and across the sports world overall,” said Fanatics executive vice president Victor Shaffer. “Throughout all stops in his football career Russell has developed great relationships with his fans, and we’re thrilled to begin this partnership and find new, innovative ways to bring them closer to him.”

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