American sportswear brand Champion’s latest collection is leaning on the greatest boxer of all-time, Muhammad Ali, to help inspire the champion in everyone.
The Champion x Muhammad Ali limited collection draws its inspiration from the late boxer using the six core principles that he lived through: confidence, conviction, dedication, giving, respect, and spirituality. The collection comprises the brand’s signature pieces like its Reverse Weave hoodies, crewnecks, and graphic T-shirts that come in red, white, gold, and black color scheme. Unique detailing that helps the collection standout includes Ali’s images and his signature quotes.
“Champions are defined by how they carry themselves in sports and beyond,” said David Robertson, Director of Champion Global Brand Marketing. “Muhammad Ali’s legacy and Champion share a common foundation of authenticity, confidence and inclusivity. We are incredibly excited to see how consumers react to this new collaboration and interpret how we’ve incorporated designs that reflect self-expression to help them feel comfortable, confident and ready to take on any challenge.”
The collection spans sizes XS – 2XL and will include Reverse Weave® hoodies, crewnecks and graphic t-shirts in a red, white, gold and black color scheme and a Hyped X Wash. The Special Edition Men’s Reverse Weave Hyped X Wash is a tie dye design, with each hoodie being one-of-a-kind and hand dyed by local Los Angeles artisans. Each hoodie is pre-washed for broken-in softness and has graphics including a photo-realistic, archival Ali image on the sleeve, and an elevated felt and satin The Greatest applique. The collection is rounded out with a limited-edition pin set available as an exclusive gift with purchase while supplies last in select Champion retail stores, that celebrates Ali with iconic images and words that commemorate his journey to greatness.