The New Orleans Saints and Caesars Entertainment announce the formation of a 20-year, exclusive naming-rights partnership that rebrands the New Orleans’ stadium as the Caesars Superdome.
Approved by the state’s Joint Legislative Committee on the Budget, the new agreement will last 20 years, running through until the end of the Saints’ 2041 season, and it will begin in August following the expiry of the Mercedes-Benz’ deal on July 31. Under the terms of the new deal, the stadium will be renamed the ‘Caesars Superdome’, replacing the previous naming rights of the ‘Mercedes-Benz Superdome’.
“All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Caesars Superdome is more than an iconic venue, it’s the symbol of a resilient and innovative community,” said Tom Reeg, CEO of Caesars Entertainment. “We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”
The Caesars Superdome, in a partnership between the Saints, the State of Louisiana and the Superdome Commission, is currently undergoing a $450 million renovation, they say. Prior to the most recent renovation, the facility had seen over $350 million in improvements in the last 12 years.