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NBA Launches First Basketball School in Mexico

The National Basketball Association (NBA) today announced a multiyear agreement with La Loma Centro Deportivo (La Loma), a world-class athletic facility in San Luis Potosí renowned for developing top athletes from around the world, to host the first NBA Basketball School in Mexico. 

NBA Basketball School is a network of tuition-based basketball development programs open to male and female players from outside the U.S. ages 6-18.  NBA Basketball Schools have been launched in Brazil, China, Greece, India and the UAE. The NBA Basketball School program will launch with a week-long camp from July 26-30 for male and female players ages 6-18 and will feature events at La Loma on an ongoing basis throughout the year.

“We are thrilled to launch the first NBA Basketball School in Mexico as part of our commitment to making basketball more accessible to youth in Mexico,” said NBA Mexico Vice President and Managing Director, Raúl Zárraga.  “By providing a comprehensive curriculum and experienced coaches, our goal is to strengthen the basketball foundation across the country and continue teaching boys and girls the fundamentals of the game in a fun, safe and healthy way.  We look forward to hosting NBA Basketball School programming at La Loma for years to come.”

“La Loma is committed to supporting the NBA’s mission of engaging young athletes in Mexico and delivering more opportunities for them to play the game of basketball,” said Rafael Lebrija Hirschfeld, President and CEO of La Loma. “The launch of the NBA Basketball School will allow us to continue driving participation in the sport and build on the league’s wide array of basketball development initiatives in the country.”

Former NBA player Horacio Llamas, the first Mexican-born player in NBA history, will participate as a guest coach in the first camp, which will include a series of sessions focused on on-court development, strength and conditioning and basketball education.  Former Mexican professional basketball player Enrique Zuñiga and other local coaches will also participate.

“I fell in love with basketball at a young age and know firsthand the positive impact that programs such as the NBA Basketball School can have,” said Llamas.  “I wouldn’t be where I am today without the support of my parents and coaches who invested in my development.  I’m excited to work with youth players in Mexico to teach them the sport that has given me so much in life.”

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