Sports betting operator DraftKings will launch its own secondary marketplace to buy, sell, and trade digital collectibles. The marketplace will launch in partnership with Autograph, an NFT platform co-founded by Tom Brady.
Users must have a DraftKings account to access the DraftKings Marketplace, which will launch on desktop and both the company’s fantasy and betting apps later this summer. The platform will initially only accept U.S. dollars, but DraftKings says it could potentially expand to accept crypto payments. Another feature will let users transfer their purchased NFTs to external digital wallets.
“The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide—including the DraftKings community,” DraftKings president Matt Kalish said in a statement. “This initial vision in collaboration with Autograph, and its coveted collection of official digital collectibles, is a vital first step as we enter the emergent NFT market.”
DraftKings will be the exclusive seller of sports and athlete NFTs from Autograph, which has signed exclusive NFT deals with Derek Jeter, Tiger Woods, Wayne Gretzky, Naomi Osaka and Tony Hawk.