Youth sports team management platform LeagueApps has raised a $15 million Series B round, bringing its total financing to $35 million. Investors in the Series B include former USWNT star Julie Foudy and three-time WNBA champion Swin Cash, who is now VP of basketball operations for the New Orleans Pelicans.
The round was led by Contour Venture Partners. Major League Baseball and the Los Angeles Dodgers-owned Elysian Park Ventures—both existing investors in LeagueApps—participated in the round. Also contributing to the Series B was former NFL player Derrick Dockery and San Antonio Spurs chairman Peter Holt.
The New York-based company is working to help youth sports organizations, well, be better organized. It has developed registration and management software so that leaders of these sports organizations can better manage the process of running the leagues, communicate more effectively and collect payment more efficiently.
“We’ve built all the tools they need to power their programs,” said Brian Litvack, LeagueApps CEO and co-founder. Those tools include giving these leaders the means to do things like build a website, accept registrations, send messages to coaches and parents and help them share information with governing bodies or associations.
“Local sports organizers have an important role in the community to make sure that sports happens,” Litvack said.
More than 3,000 youth sports organizations use LeagueApps to streamline registrations, schedules, communications, and other management functions for athletes, parents, and coaches. The new funding will help further develop the LeagueApps Play mobile app and support FundPlay, a charitable mission from LeagueApps to give grants to youth sports organizations.