The multi-faceted partnership will also provide brand and marketing support for local small businesses and non-profits in the D.C., Maryland, and Virginia area.
The Washington Football Team announced a multi-year partnership agreement with Vistaprint today, designating the small business marketing and design leader as Official Design Partner of the Washington Football Team. Vistaprint will help power the Washington rebrand journey. The Team will also leverage Vistaprint’s marketing, branding and design expertise to engage Washington Football Team fans throughout the final phases of its historic organizational rebrand.
“This is an incredibly exciting milestone for one of the NFL’s most iconic teams. A brand that creates strong connections with its customers and fans is a foundational element of the identity and success of any organization, whether it be a local coffee shop or a professional sports franchise,” said Emily Whittaker, President of Vistaprint, North America.
Additionally, the partnership will support small businesses and non-profits throughout the Washington, D.C., Maryland, and Virginia (DMV) area on their own rebranding journeys. The Washington Football Team and Vistaprint will kick things off by identifying five DMV small businesses to feature in Vistaprint’s “99 Days of Design” initiative, which is fueling the success of 99 small businesses from around the world through the power of great design. Each small business will receive a refreshed brand identity and marketing materials, in addition to a $15,000 grant to help their business evolve and grow during this unprecedented time.
“Our fully integrated partnership with Vistaprint is a true collaboration, anchored by our collective desire to create lasting, positive change in the DMV region,” said Scott Shepherd, Chief Partnership Officer for the Washington Football Team. “We’ll focus on the important role small businesses and non-profits play in our community, and provide them with the resources needed to bounce back from what has been a challenging year.”