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NFL & Twitter Extend Partnership Through Multi-Year Deal

The National Football League (NFL) and Twitter announced today a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces, Twitter’s new live audio feature.

Twitter will also continue to be a home for the games’ biggest moments — all the touchdowns, leaping catches, incredible runs, and celebrations after they happen, from season Kickoff to Super Bowl.

The partnership will continue to engage fans each week of the season through:

  • New Highlight Offerings – Curated videos featuring recaps of the best touchdowns, highlights and Tweets each week of the season with first-of-its-kind opportunities for brands.
  • Expanded NFL Twitter Votes – Fans will be invited to vote each week on the hottest topics and takes burning through the NFL Twittersphere in an expanded set of Twitter Polls.
  • Providing Fans the Best Moments from Every Game – The NFL and its Clubs will bring the best moments from every game to the #NFLTwitter community through highlights, and on-field coverage and Twitter Moments.

“The commitment to Twitter Spaces represents another innovative step forward in the longstanding partnership between the NFL and Twitter,” said Blake Stuchin, Vice President, Digital Media Business Development, NFL. “We’re excited to bring NFL fans a new way to engage with live audio ahead of our biggest events of the year and every week throughout the NFL season.”  

 “We’re excited to super-serve NFL fans with even more of what they love to see on Twitter, including epic touchdown highlights all season long,” said TJ Adeshola, Head of US Sports Partnerships at Twitter. “In addition to fueling the timeline with the best moments from each game in real time, we’ll be doubling down on innovation by leveraging our live audio format, ‘Spaces’, to bring fans even closer to the game.”

The NFL is the first sports league to partner with Twitter to offer sponsored Twitter Spaces, giving both brands and fans new opportunities to connect and engage with live NFL audio.

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