ETHICS, a company co-owned by Galloway and his wife, Sabrina, plans to tell the story of the undrafted 6-foot-1 shooting guard’s unlikely path from Baton Rouge, Louisiana, to Saint Joseph’s University to a seven-year career in the NBA.
He will wear an all-white version of his ETHICS LG 1 signature shoe throughout the Finals, with a full retail release of several colorways planned for the fall.
“My work ethic has guided me at this point in my career,” Galloway said to Nick DePaula of ESPN. “But ethics began when I was a kid, grew up, lived my life, and lived my dreams.”
“I love wearing the brands, but the most important thing to me, was having ownership and leaving behind a legacy for my son and my daughter. That was my mindset.”
Galloway says he has landed on a price point for his shoe in the $100-$120 range, to appeal to “kids that’ve been through similar things.” The design of his first LG 1 model is a mix of familiar and forward, “a way to give kudos to all of the nostalgia and all of the shoes that I’ve worn in my past,” he added.