The 15-year deal gives Bally’s market access to offer sports betting in Arizona. This marks the first gaming access deal signed by a professional women’s sports team in the U.S.
Casino operator Bally’s plans to launch a mobile and online sports betting platform in Arizona; it also plans to open a retail sportsbook in the vicinity of Phoenix Suns Arena—which is home to the Mercury and the NBA’s Suns.
In another first for women’s sports, the arrangement will also provide Bally’s with market access to a 15th US state once the Mercury receive a mobile sports betting license from the Arizona Department of Gaming.
“This agreement represents so much more than a team sponsorship,” Mercury CEO and president Jason Rowley said via the release. “It is a reflection of our shared values and commitment to investing in diversity, equity and inclusion. We could not think of a better way to celebrate the Mercury’s 25th year in the WNBA, and what many consider to be the model franchise.”
“Bally’s and the Phoenix Mercury strongly believe that a groundbreaking partnership of this magnitude accelerates the momentum surrounding women’s sports, creates a bigger platform for the Mercury, while delivering fan engagement on an unprecedented scale in women’s sports.”
As part of this agreement, Bally’s will also become a member of the “Phoenix Mercury Changemaker Partners” – a group of companies that value diversity, equity and inclusion, and back their commitment with an investment in women’s sports.
The financial terms of the 15-year contract were not disclosed.