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NCAA Votes to Allow Athletes Profit Off Their Names, Images & Likeness

The NCAA Division 1 Board of Governors on Wednesday approved an interim policy that allows college athletes to monetize their names, images, and likeness (NIL) for the very first time.

 Athletes can profit off their personal brands in activities aligned with the law of the state where the school is located, the NCAA said. “College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.”

All NIL activities should be reported to the athlete’s school.

The policy “preserves the commitment to avoid pay-for-play and improper inducements tied to choosing to attend a particular school. Those rules remain in effect,” the NCAA said. Governors in 25 states have already signed the NIL bills into law, and 14 of the laws are going into affect today. 

NCAA president Mark Emmert called the decision “an important day for college athletes.”

“With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level,” he said. “The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

Here’s some athletes already cashing in their NIL rights:

McKenzie Milton and D’Eriq King – Announced the launch of a platform called Dreamfield that will help link college athletes with opportunities for public appearances, among other things. Florida State QB Milton and Miami QB King also signed deals of their own with a moving company.

Haley and Hanna Cavinder – Fresno State women’s basketball players scored a deal with wireless carrier Boost Mobile that illustrates the possibilities for athletes who don’t regularly play in the national spotlight. 

Derek Stingley Jr. – junior LSU defensive back teased his own deal with Walk-On’s, a growing restaurant chain founded by former LSU basketball players.

The interim policy will remain in place until new federal legislation is drafted or the NCAA creates new NIL rules.

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