According to NASCAR.com, Kamara will “work directly with NASCAR leadership on strategic planning and creative opportunities that support its fan development efforts.”
Kamara, who grew up near Atlanta and went to college at Tennessee, just recently became a fan of NASCAR. After the organization banned Confederate flags from its racetracks, Kamara because a public supporter of NASCAR on social media last June. Kamara was then invited to attend his first race at the Homestead-Miami Speedway where he came out to support Bubba Wallace, the sport’s only Black driver in the Cup Series.
This past February, Kamara decided to sponsor driver Ryan Vargas through Kamara’s juice-bar chain in the Xfinity Series race at Daytona after he learned Vargas had no funding.
“I’m excited they carved out a role for me,” Kamara said Sunday. “I got an office. I got a key card. I feel like I never had a job besides the NFL, so I got two jobs now. [Saints coach] Sean Payton going to have to give me some downtime.”
The collaboration was organized by Kamara’s team at Klutch Sports Group. According to NASCAR, his role will focus on connecting new audiences through immersive and educational experiences that help them learn more about the sport. Kamara will interact directly with fans at races — including Sunday’s race at Nashville Superspeedway — and share his NASCAR fan journey through digital and social media content.
“It’s an honor to be able to team up with NASCAR and be their first-ever Growth and Engagement Advisor,” Kamara said, according to the website. “I’m excited to use my passion as a fan to help shape their long-term efforts to grow the sport.”