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Jumpman’s New WNBA Campaign

The WNBA finally has a Team Jordan, the brand officially announced Monday as part of its “WNBA Family” campaign.

“The world needs female voices, and we can’t ignore that or else we’re not growing,” says Jordan. “The Jordan Brand is committed to giving women a platform to amplify their voices, which influence, inspire and push culture forward.”

Maya Moore became the first woman to sign an endorsement deal with the Jordan Brand in 2011. She repped the Jumpman on the court while hoisting four WNBA titles before stepping away from basketball in 2019 to focus on off-the-court initiatives, from ministry to criminal justice reform.

A decade later and Moore, who’s sitting out for a third season, is no longer the lone Jumpwoman. Now, there’s a collective of 11 WNBA players endorsing the brand: Kia Nurse (now with the Phoenix Mercury), Asia Durr (who’s sitting out for the second-straight season due to COVID-19 complications), Jordin Canada of the Seattle Storm, Dearica Hamby of the Las Vegas Aces, Te’a Cooper and Arella Guirantes of the Los Angeles Sparks, Crystal Dangerfield and Aerial Powers of the Minnesota Lynx, and Chelsea Dungee and Satou Sabally of the Dallas Wings. Also of note: 11 of the Jordan Brand’s WNBA athletes are Black women.

“To have 11 Black women be a part of this brand allows the younger generation and younger women to see that they can be like us — they can have that opportunity. I didn’t see that growing up,” said Seattle Storm point guard Jordin Canada.

Read more information about the Jordan Brand’s WNBA family here.

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