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Jimmy Kimmel to be Title Sponsor of LA Bowl

The inaugural edition of the Jimmy Kimmel LA Bowl will be played Dec. 18 at SoFi Stadium in Inglewood and air on ABC, the host announced on “Jimmy Kimmel Live” on Wednesday night. 

SoFi Stadium confirmed its multiyear deal with Kimmel to put his name above the title of the LA Bowl, the first college football game to be played at the year-old arena. The game’s debut was delayed from 2020 until 2021 because of the coronavirus pandemic, but it will match the Mountain West champion against the Pac-12’s No. 5 bowl selection.

The LA Bowl was established to create another big annual event for SoFi Stadium, which was built by Los Angeles Rams owner Stan Kroenke as part of a large multi-use development on the former site of the Hollywood Park racetrack.

The multibillion-dollar arena opened last year, when the Rams and the Los Angeles Chargers played a full NFL season without fans in the stands. SoFi Stadium recently announced both teams will play at full fan capacity in the upcoming season.

Big events are on the horizon for the Los Angeles based stadium, as it will host the next Super Bowl on Feb. 13, 2022, followed by the College Football Playoff National Championship on Jan. 9, 2023.

There’s hope to host World Cup matches in 2026, and it is likely to be the site of the opening and closing ceremonies of the Los Angeles Olympics in 2028.

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