New Orleans Saints running back Alvin Kamara has partnered with PLB Sports & Entertainment, the creators of Flutie Flakes, to launch Kamara’s King Crunch cereal.
The cereal, a honey-oat bunch profile bearing Kamara’s name, will be available online at and locally in select Rouses Markets across Louisiana in the Fall of 2021.
A portion of the proceeds from cereal sales will benefit the Children’s Bureau of New Orleans whose mission is to improve the quality of life for children and families in greater New Orleans through programs that enhance and strengthen mental health and wellness.
“I’m very excited about creating my own cereal box,” said Kamara. “I get to live out a childhood dream and help support the incredible work that the Children’s Bureau of New Orleans is doing to bring mental wellness resources to kids and families in the city.”
Kamara’s box features Mardi Gras-inspired colors and an homage to the French Quarter, along with fun facts about Kamara. The back panel will also feature a Kamara themed word search with a chance to shop online and win exclusive Alvin Kamara memorabilia.
The cereal is produced in partnership with PLB Sports and Entertainment and Klutch Sports Group, who negotiated the deal. Kamara’s King Crunch is the 4th product announcement for a cereal program in 2021 following programs for Nick Chubb, DeAndre Hopkins and Eddie Jackson.