Nike File Augmented Reality Patents

According to patent filings made public recently, Apple (AAPL) and Nike (NKE) each have their own augmented reality (AR) features in the works.

NKE.png

According to Nike’s July 5 patent, which is a continuation of a previous filing, its augmented reality design system “allows a user to create a design for an article in real time using a proxy,” as the illustration above indicates.

Basically, users could use the software to design their own custom shoes in holographic fashion, using what appears to be a Google Glass-style headset.

This isn’t the only instance of Nike delving into 3D technology. The Swoosh announced last October at its 2015 investor day that in partnership with DreamWorks Animation’s (DWA) Nova, it is developing a 3D digital design system that will be capable of “nearly instantaneous digital print applications, photo-real 3D visualizations and ultrarapid prototyping.”

[Read about Apple’s augmented reality here]

Submit a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s